In this modern era of online business, everyone is a digital marketer. An excellent online strategy is crucial for a successful business. However, a good way to boost your online presence is through digital marketing and blogging. And this is why I will be discussing how to create a digital marketing blog with the steps below.
Step 1: Choose Your Topic
You must have completed this step if you already own an offline business and want to start a blog to build a web presence. But if you are just starting up, you will need to choose a topic for your blog. One good way to do this is by thinking of what you are passionate about the most. You need to think about the topics you never get tired of reading or talking about.
Step 2: Choose a Domain Name
Once you have a topic, you should purchase a domain. You can do this from a site like NameCheap or GoDaddy. Try to include a keyword (i.e., words that people type into search engines while searching for a topic) in your domain name. Ensure to use a simple topic that will be easy to remember.
Also, try not to include hyphens in your domain name. It is easier to remember domain names that end with ".com," so it is good to choose such domain names.
Step 3: Choose a Blogging Platform
Now it is time to choose a blogging platform, and there are many options out there. However, you need to go for a flexible platform that will allow you to make future changes if necessary. Here are a few blogging platforms to choose from:
WordPress.com: – This is a great blogging platform for beginners due to its ease-of-use while getting started. It is free and can run ads on your site. However, WordPress does not allow you full ownership of your site as it can shut it down at any time.
WordPress.org: – This is another excellent blogging platform. It is self-hosted and well-known for its amazing features. It offers so many functionalities, plugins, themes, and community support.
Blogger: – This is a free platform that is very suitable for beginners with no blogging experience. Like WordPress.com, Blogger does not give you full ownership of your blog and offers limited support or tools.
Step 4: Choose Your Hosting and Theme
Once you have a domain name and hosting, you can launch your blog online and download a theme. Your theme will help make your blog appear more beautiful. Usually, blogs come with many free themes that you can choose from. You can also purchase a premium theme if you like.
If you are using the WordPress blogging platform, you can access many tutorials that will help with installing your theme. Also, it comes with a supportive community that will help you with any issues you might have.
Step 5: Plan and Write Your Content
As soon as your blog is set, you can start writing. Try to plan your content by using an editorial calendar. Ensure that you stay focused, write, and post relevant content so that your audience will not lose interest.
Always schedule content with your blogging platform and write your posts ahead of time. You must always post if you don't want to lose your audience.
Conclusion
Digital marketing and blogging is an excellent strategy for a better online presence. If you are a beginner, you can easily create a digital marketing blog with a few steps. You should also consider designing a beautiful logo for your business. In all, a digital marketing blog can help you grow your business, so create that blog today.