Are you using the vast array of video technologies to benefit your business? If not, you are missing out in a big way. The broad range of advantages it can bring can impact on all kinds of things in your business, from basic communication all the way through to promotions and advertising. Let’s take a look at some of the benefits of using video tech for your company - read on to find out more!
Significant impact on sales
Video gives you an excellent opportunity to make more sales than you are at the moment. Consider the impact of product videos on a landing page - a lot of research has shown video can improve conversions by anything up to 80%. Don’t forget, not everyone likes to read, and video can help you capture the emotions better than the written word - so why not consider using videos to improve your product or service pages?
It has enormous viral capacity
We’re not going to claim that making a video will create virality - it’s impossible to judge what will take off on social media and online. But if you can capture something that says a lot to many people - at the right time - it can have an enormous impact on your sales, signups, and exposure.
It’s the perfect advertising tool
As industry experts Mob Film Company point out, broadcast advertising and digital content are becoming more important than ever for brands and advertising agencies all over the globe. There are so many platforms that video is suitable for - from the TV to the new billboard technologies that we are all starting to see in city centres all over the world. And, of course, the Internet and sites like YouTube and Facebook are pretty much built for video. In simple terms, if you are advertising your product in any way and not taking advantage of video technology, you are missing out.
It’s trust-building
People like to put a face - and a voice - to a name. The days of entrepreneurs building anonymous businesses online are pretty much over, and using video is a great way to get your personality and likeability across. Not only will more people trust you if you use video, but they will also start to develop long-term relationships with you and your brand. Try it out - you might be surprised at the impact it has.
It’s inexpensive
In days gone by, only the biggest companies could afford the expense of hiring a full video production team. But with the modern smartphone capable of shooting in Full HD and free video editing software on the market, it’s easy to create high-quality shorts and films about anything. There has been a genuine democratisation of the video-making business in the past decade or so, and even the smallest startup should be able to make a compelling video with next to no budget.
As you can see, there are plenty of benefits for businesses who want to embrace video technology. Do you think you could use this platform to expand and grow your business? Why not share your ideas below?