It's a phone stand, phone holder, charging station it really has many uses. Two of the demonstration units at the stand made me think that is a good idea when I saw the iPhone laying down with the charging cable tied round the arms, as my wife is forever leaving her phone plugged in to the wall in the kitchen with the cables dragging all over the place, I am sure one day she will spray the phone while cleaning the sides. The other one was they had a Nintendo DS sitting on the tray, with the charger nicely wrapped round, my boy is a nightmare for leaving his DS around and forever forgetting where the charger is, now I can put this in his cupboard, plugged in and he then can also place it back on the shelf, when he is not playing it and can charge it as he knows where the charger is.
One thing I did think is important to mention, is this is made in Britain, all the manufacturing and distribution is from here.
They are quite cheap so you can easily get them for all the family, you can purchase them from the website or you can get some from the links below from Amazon. I am sure it won't be long before you start to see these in little football strips for your favourite team. I know it's early (very early) but these would be great stocking fillers for Christmas, or a small practical birthday present.
I am always looking at ways to improve, and so I am always interested in feedback so feel free to add any comments to the site, or you can email me here.
Below is a picture of my one on my desk with my Phone.