Online businesses try everything they can to sell more units, from SEO to social media training. However, in your frenzy for higher sales, it is easy to forget about one simple trick: photography. Quite simply, customers don’t buy anything without seeing it first. And, the better the image, the more likely they are to make a purchase or conversion. So, it’s essential that the pics on your site are of the highest quality to aid the customer. If you are a novice, you won’t know where to begin. However, there is no reason to fret because For the Joy has got your back.
Only Use High-Quality Images
Far too many sites try to sell products with images of poor quality. This is one of the worst moves you can make because it makes the consumer edgy. Why are they using such a bad photo? What is wrong with the product that they don’t want me to see it properly? Customers only need an excuse to bounce, so don’t give them one. Instead, take high-quality images with zero pixelation. Then, anyone who browses the item will be able to see it in all its glory. Plus, excellent images show off the product and make it more desirable.
Don’t Use Stock Photos
It should go without saying, yet lots of companies don’t even show images of their products. Rather, they go online and find reusable stock photos and post them instead. Apart from being illegal (false advertising), it is also a lazy move and shows you don’t have the desire to succeed. A camera and a photography course are all it takes to get acquainted with your products, and the results will get better with time. All you have to do is listen to expert advice and practice taking different snaps.
Offer Alternate Views
Because it is an online item, the customer won’t be able to see the item in person. For some people, this is a gamble because they never know what it will be like until it arrives. On the whole, this is the case regardless, but there are ways to make a purchase less of a risk. Using alternate angles is an excellent solution because it provides the browser with more info. By showing a product from above, below, and to the side as well in rotation, it appeases potential buyers. If you want to go one step further, a zoom button is another great tool.
The easy option is to take a picture of the item on its own and post it online. Unfortunately, this is an error because it doesn’t contextualize the product for the customers. Take a t-shirt for example. Guys and girls want to be able to see how it fits, the length, and how the color matches with boots or jeans. That’s why hiring a model to wear the t-shirt and then taking snaps is the best option.
Otherwise, your base won’t know how it works in a real time setting.